Glossary

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the business function that deals with the relationship between a business and its environment....

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promotes the way in which the public perceive the business. It also has the onerous task of...

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a form of communication free to the manufacturer, but he or she has no control over the contents...

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the business function mainly concerned with buying the products that are needed by all the other...

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buying all the requirements of the business, taking into account quantity, quality, price and...

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