Glossary

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the company gains increased sales in its traditional market by making greater efforts to market...

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to sell goods and services the marketer needs to have reliable and current information regarding...

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policy used by the manufacturer in marketing his or her product as well as the methods applied...

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responsible for finding customers to buy the goods/services that the business has to offer. In...

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(also called an extinction event) the sudden dying out of large number of species over a short...

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