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a message that makes people aware of something or tries to persuade possible customers or clients to buy a product or service. Advertisers plan and design their advertisements to appeal to a specific audience (see target audience). They try to appeal to peopleâ??s concerns, e.g. about peer pressure, health, wealth, fame, fashion or community values. Advertisements promote awareness of a particular product or brand (see brand), e.g. a financial services group that owns a retail bank, a merchant bank and an insurance company could advertise each of these separately and/or advertise the brand as a whole.
the exact words that someone says, e.g. â??How long will you be?â?? she asked.
a written or verbal request inviting someone to an event. An invitation must give the date and...
consists of commands, e.g. Come here! Run away! See also sentence types: command.
some pronouns always take a singular verb, e.g. no-one, none, nobody, everybody.