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to sell goods and services the marketer needs to have reliable and current information regarding the size of the market, disposable income, willingness to spend, age, gender, level of education, personality, lifestyle, culture and location of existing and potential consumers.
used in the manufacturing process to produce other goods, for example, spare parts or machinery...
work for anyone who needs their services. They do not acquire ownership of the goods but will...
costs of labour that cannot be charged to a particular product, for example, the cost of a...
when the financial affairs of a business are monitored by its own employees.
represent more than one manufacturer. They usually operate within a specific area, and sell...